If McDonald's website was green and black and did not feature the golden arches, Ronald McDonald and gang, or the company's food selections, McDonald's would have failed to use _____
A) integrated marketing communications
B) public relations
C) a promotion mix
D) primary-demand advertising
E) coordinated strategic planning
A
Business
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If a manager abruptly fires an employee for a single error and does not use progressive discipline for an under-performing employee, he/she may be making a
A. halo error. B. primacy error. C. horn error. D. recency error.
Business
Define supply chain profitability. How is it different from individual organizational profitability?
What will be an ideal response?
Business