Describe the ethical implications of engaging in content curation
What will be an ideal response?
In many field of business, so much original content is already available that sometimes the biggest value a communicator can offer audiences is guiding people to the best of what's out there, rather than creating new content. Companies can also set up dedicated websites that publish links to original content in a variety of topic categories. Curating content for a target audience can be a great way to add value and stand out as an expert in your field. Not only can you save readers the time it would take to find material on their own, but you can use your knowledge to locate and present the most useful articles, videos, and other media materials on a given topic. All content curators need to be aware of two key ethical concerns. First, you must not resort to plagiarizing, which is to present someone else's content as your own. Second, you are presenting yourself as an expert when you curate content, and people will expect you to do a competent job of finding and filtering materials. As with any communication task, make sure you understand the needs of your target audience so that you can provide the best material possible to meet their needs.