Both true positive and true negative assessment outcomes are desirable

Which of the following is the most logical reason that an organization would rely heavily on personal selling?

A) to make more cost-efficient use of the promotional mix B) to move the focus away from developing customer relationships C) to better service many small customers D) to more effectively sell highly technical products E) to decrease marketing mix expenditures

Which of the following is an input to the production plan?

A) market plan B) financial plan C) strategic business plan D) engineering plan E) All of the above are inputs.