Cognitive Dissonance Theory predicts that people will remember and learn inconsistent information more easily than consistent information.

During his final year as a journalism student, Chris was offered an internship by a local media agency. Though the role was unpaid, he accepted the offer. Chris felt this experience would benefit him in his future career as a journalist. Which method did

a) Networking b) Building an audience c) Hardworking d) Creating personal attributes

Sam asked his audience "You want to do well in school, right? After they nodded he said, "And, you want to graduate on time right?" When they nodded, he finished with "Then you want to sign up for my signature tutoring program!" What tactic did Sam employ?

a. door in the face b. yes-yes c. foot in the door d. rejection then retreat