An external sales forecast is based on ________
A) the relationships between a firm's sales and certain key economic indicators such as GDP and consumer confidence
B) a buildup, or consensus of sales forecasts through a firm's own sales channels
C) the prediction of a firm's sales over a given period through the analysis of the sales trends of its competitors
D) developing the pro forma income statement to forecast sales and then express the various income statement items as percentage of projected sales
A
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Which of the following is true?
a. Rents occur at the beginning of each period of an ordinary annuity. b. Rents occur at the end of each period of an annuity due. c. Rents occur at the beginning of each period of an annuity due. d. None of these.
The definition of a(n) ________ is similar to marketing research, except that a(n) ________ provides information continuously rather than on the basis of ad hoc research studies
A) marketing information system (MIS); MIS B) management information system (MIS); MIS C) decision support system (DSS); DSS D) none of the above