Research on speed reading indicates that:
a) training in speed reading leads to real gains in reading comprehension.
b) people who speed read seem to behave and comprehend like people who skim.
c) eliminating the "inner speech" that occurs during reading does enhance reading speed.
d) people who speed read never fixate; they only engage in saccades.
Answer: b
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According to the elaboration likelihood model of persuasion, you are more likely to be influenced by the central route when you are
a. preoccupied with other matters. b. willing and able to give your full attention to the message. c. not invested in the topic at hand. d. impressed with the speaker's credentials and manner.
____________ processes are driven by sensory information while __________ processes are driven by knowledge, beliefs, expectations, and goals
a. External, internal c. Top-down, bottom-up b. Bottom-up, top-down d. Passive, active