A service bundle includes the explicit service, the supporting facility, the facilitating goods, as well as the implicit services

The first step in conducting factor analysis is ________

A) construct the correlation matrix B) determine the method of factor analysis C) formulate the problem D) determine the number of factors

Some fast-food restaurants offer tasty and convenient food that customers want at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook ________

A) the marketing concept B) perceived needs C) the production orientation D) social responsibility E) the sales orientation