Some fast-food restaurants offer tasty and convenient food that customers want at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook ________
A) the marketing concept
B) perceived needs
C) the production orientation
D) social responsibility
E) the sales orientation
D
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The owner of a grocery store wants to have non-food items delivered, priced, displayed and inventoried by a wholesaler. Which type of wholesaler best fits the owner's needs?
A) drop shipper B) cash-and-carry wholesaler C) truck jobber D) rack jobber E) mail-order wholesaler
Ernest was looking forward to representing his company in China. Once he had arrived, however, he felt differently. For one, the Chinese were insulted when he wanted them to sign a contract; they thought it meant he didn't trust them
It was much more crowded than he thought it would be, transportation within the cities was much more difficult than he was used to, and the availability of the foods he enjoyed was very limited. What is Ernest experiencing? A) Codetermination B) Culture shock C) Xenophobia D) Provincial attitude