The MIB is most helpful to which of the following professionals?

Theresa Fielding owns an Internet company that sells gift baskets. Each customer can pick out what she wants in the basket to make it a personalized gift. Theresa has demographic information about buyers stored in the company database

The database also has the address of each basket recipient, when each basket was sent, the contents of each basket, and if it was sent for a special occasion. How could Theresa use this database?

The Amish décor and shop workers give customers an authentic impression of the pride and skill built into the shop's products. These aspects also contribute to the store's ________

A) price policy B) retail margin C) atmospherics D) segmentation E) targeting