Country X has an automobile import tariff of over 200%, allowing only the extremely wealthy to
own imported vehicles.
The most widely sold car in country X is a low-quality, out-dated
model, which is the only indigenously built automobile in the country. The apparent brand
loyalty towards the indigenous model is due to ________.
A) the low quality of all imported brands B) the presence of high switching costs
C) a general lack of satisfaction D) a lack of trust in imported automobiles
B
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Stromm Inc is a leading manufacturer of electronic appliances. The company has recently invented an air conditioner that consumes much less power than competing offerings and wants to create a hype for the new product
What marketing strategies can the company use to make the product a talking point?
In a totalitarian system, rulers tightly control people's lives and do not tolerate opposing viewpoints
Indicate whether the statement is true or false