Stromm Inc is a leading manufacturer of electronic appliances. The company has recently invented an air conditioner that consumes much less power than competing offerings and wants to create a hype for the new product
What marketing strategies can the company use to make the product a talking point?
The company can use buzz and viral marketing to initiate word of mouth. Buzz marketing generates excitement, creates publicity, and conveys new relevant brand-related information through unexpected or even outrageous means. Viral marketing is another form of word of mouth that encourages consumers to pass along company-developed products and services or audio, video, or written information to others online.
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Three types of users that are considered in the design of a security system are ____
a. manager user, technical user, and clerical user b. technical user, authorized user, and privileged user c. unauthorized user, registered user, and privileged user d. supervisor user, administration user, and operational user
Which of the following is most correct?
A) A project can have more than one internal rate of return. B) If a project has more than one internal rate of return, it cannot be accurately evaluated using the IRR method. C) Multiple IRR's arise because nth-order equations have "n" solutions, even if some of them are imaginary. D) Both a. and c. are correct. E) All of the above are correct.