The general entity that contains a list of common attributes is often called a __________

A market researcher is conducting a product portfolio analysis. This process would help the marketing manager do all of the following, EXCEPT:

a. changing or deleting product lines. b. determining retail channels for the company's product portfolio c. examining if customers are satisfied with the company's offerings d. brand repositioning and new product introductions e. determining service quality

A captive customer is most likely to ________

A) have a low purchase amount B) recommend a brand or company to others C) have a weak product preference D) have a high customer loyalty index E) have a high desire to repurchase