Using tools and tactics of public relations to support promotional and sales objectives is________ public relations

Which characteristic of the Web has ensured people remain privy to all kinds of information regardless of the time or their location?

a) Mobility b) Permanence c) Interactivity d) Flexibility

Answer the following statement(s) true (T) or false (F)

1. It is appropriate to measure objectives at any point during the implementation phase through the conclusion of the public relations campaign. 2. Often the costliest part of a campaign is the money spent on paid advertising. 3. Consumer targeting can focus on very specific interest such as an interest in technology and social media. 4. The “Wake Up and Smell the Bacon” campaign resulted in a 2700 percent lift in online bacon conversations. 5. Oscar Mayer have found that supplementing TV advertising with online promotion is key to its future marketing efforts.