Answer the following statement(s) true (T) or false (F)

1. It is appropriate to measure objectives at any point during the implementation phase
through the conclusion of the public relations campaign.
2. Often the costliest part of a campaign is the money spent on paid advertising.
3. Consumer targeting can focus on very specific interest such as an interest in
technology and social media.
4. The “Wake Up and Smell the Bacon” campaign resulted in a 2700 percent lift in
online bacon conversations.
5. Oscar Mayer have found that supplementing TV advertising with online promotion is
key to its future marketing efforts.

1. true
2. false
3. true
4. true
5. false