A _____ channel enables a consumer to return a product when it reaches the end of its useful life
a. gray marketing
b. reverse
c. nontraditional
d. traditional
ANSWER: b
A reverse channel enables a consumer to return a product when it reaches the end of its useful life. The retailer or manufacturer can then recycle the product and use components to manufacture new products or refurbish and resell the same product in a secondary market.
Business
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