What personal characteristics should you look for in a full-service broker and why are they important?

What will be an ideal response?

Answer:
1. a reputation for integrity, intelligence, and efficiency
2. experience in both up and down markets
3. one who understands your investment philosophy
4. one who allows you to say "no" without undue pressure
5. one who is upfront with total costs
All of these qualities are important in representing my best interests and not the interests of the broker or brokerage firm. It is crucial for a broker to know the markets over the long term as well as the short term. He or she must understand what my goals are, not just his or hers. A broker must be an efficient and cost-saving person to allow me to continue to trade. All of these qualities point to an ethical person who will be around for a long time to assist me and many others.