Products or services designed in easily segmented components are known as ________ designs

Procter & Gamble makes a variety of different cleaners, detergents, and polishes to appeal to a variety of target markets and boost sales potential. Procter & Gamble uses a(n) ________

A) full line strategy B) undifferentiated strategy C) limited-line strategy D) contracting strategy E) marketing mix orientation

Evaluating proposals objectively according to their merits helps to avoid reactive devaluation

Indicate whether the statement is true or false