According to the BrandAsset® Valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand?
A) esteem
B) energized differentiation
C) relevance
D) knowledge
E) presence
D
Business
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Which of the following components is NOT included in a formal proposal?
a. Table of Contents b. References List c. A critique of competing proposals d. Letter of Transmittal
Business
Customer loyalty manifests itself in key customer behaviors including:
A) repeat buying (or the intention to do so). B) resistance to switch to a competitor. C) willingness to recommend the company to others. D) All of the above must be present for customer loyalty.
Business