A business failure occurs when a business

Many businesses have discovered that the costs associated with attaining a new customer are many times that of retaining existing customers. Thus businesses realize that they can benefit directly from practising what type of marketing?

a. patronage b. interactive c. relationship d. attractive

E-mail, instant, or text messages sent and/or received by an organization may be considered records or nonrecords, depending on their content

a. True b. False Indicate whether the statement is true or false