Which of the following is an effective central idea?
a. How safe is the radiation emitted by your cell
phone?
b. Negative aspects of cell phone radiation.
c. Cell phones emit tiny amounts of radiation, which
scientists believe may be linked to certain types of
brain cancer.
d. Cell phone radiation and radiation from
microwaves both contribute to brain cancer.
c
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What sections are needed in a needs-assessment results report that are not needed in the proposal?
a. briefing of problem b. needs assessment procedure c. results d. conclusions e. both c and d
Answer the following statement(s) true (T) or false (F)
1. Each element of a campaign has to be effective on its own, since it may be thefirst and only exposure for the consumer. 2. The primary purpose of a campaign is to diversify the brand. 3. You should extend the same idea to every part of the campaign. 4. Television commercials featuring celebrity voice-overs are most influential when consumers can identify which actor it belongs to. 5. An ad is a series of ads for a product that work individually and cumulatively to communicate the advertiser’s message.