The concept of ________ marketing communication suggests that the company must blend the marketing communication forms carefully to make sure the message is consistent, clear, and compelling

List and briefly describe some of the approaches for improving the cooperation between marketing and R&D

What will be an ideal response?

A functional approach to the study of retailing stresses _____

a. retail planning b. the activities that retailers perform c. adaptation of strategy to match the retail environment d. opportunities and constraints in decision making