List and briefly describe some of the approaches for improving the cooperation between marketing and R&D

What will be an ideal response?

a. Relocation and physical facility design – relocate one or both groups so they are geographically proximate.
b. Personnel movement – give personnel in both departments temporary assignments to the other for cross-training purposes.
c. Informal social systems – developing a way for the two groups to interact informally would ultimately lead to better communication and coordination.
d. Organizational structure – create inter-functional teams; these tend to produce the most successful new products.
e. Incentives and rewards – increase coordination by rewarding both sets of personnel on the basis of ultimate profits derived from new products introduced.