Common sources of traffic to your Web site include all of the following EXCEPT
A) paid search from search engines.
B) referral Web sites.
C) accidental visitors.
D) direct links.
C
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In addition to gaining credibility, what should be your goals when writing the interest and desire sections of the persuasive request for action?
A) Make the readers believe that helping you will solve a significant problem. B) Show the readers you understand their concerns. C) Demonstrate that you have good reason for making the request. D) Show how much you know about the situation by using facts and figures to support the argument. E) Develop an easy to follow course of action.
Which of the following is the best example of trended data?
A) responses from surveys about current fashions and fads collected from 100 teenagers over the period of a weekend B) responses from surveys about packaged goods brand attributes collected every six months from the same set of 100 parents ages 29-39 C) telephone responses from a direct response television ad aired on different channels at different times over the course of a month D) comparisons of competitors' sales performance in a single business quarter E) interview responses that have been adjusted to compensate for bias from the interviewers