Media professionals use specific strategies to begin and organize their writing which are __________ and __________.

a. complex and proven
b. simple and direct
c. formulaic and proven
d. tried and true

b. simple and direct

Communication & Mass Media

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All of the following are suggestions for effective crisis communication EXCEPT

A) acknowledge the emotional component of the crisis. B) prepare in advance a statement that can be used if a crisis occurs. C) accept responsibility; do not blame other parties for the crisis. D) acknowledge the concerns of various audiences. E) de-emphasize the crisis by keeping the response as brief as possible.

Communication & Mass Media

If there is nothing important to talk about, a meeting can do more harm than good

True False

Communication & Mass Media