When you present a counterargument, you should tell your audience why that argument has merit and why your audience should accept it.

A key-word outline

A) contains essential words or phrases to jog your memory. B) does not have subpoints. C) need not contain reference citations. D) should be the first outline you prepare.

The heart and soul of on-air and off-air production is:

A. identifying an audience B. capturing an audience C. entertaining an audience D. audience measurement E. both A & B F. all of these G. none of these