Which of the following product offerings is intangible?
A) fish for an aquarium
B) refillable ink cartridges for a computer printer
C) a mink coat
D) a meal at a fast-food restaurant
E) a limousine ride
E
Business
You might also like to view...
Marketers usually identify niches by ________
A) dividing a segment into subsegments B) conducting VALS tests C) allowing consumers to gravitate toward product brands D) examining the demographics section of the handbook of marketing E) producing products that can be used in a variety of ways
Business
How do word-of-mouth and buzz differ from traditional public relations?
What will be an ideal response?
Business