How do word-of-mouth and buzz differ from traditional public relations?
What will be an ideal response?
Word-of-mouth and buzz are examples of consumer generated marketing (CGM). PR and CGM both depend on marketers handing over their messages to an intermediary to reach the ultimate consumer. However, word-of-mouth and buzz are cases where consumers themselves create and disseminate the content of marketing messages.
Business
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Public issuance of securities in the United States is regulated by the:
a) Federal Reserve b) Securities & Exchange Commission c) New York Stock Exchange d) Wall Street Journal
Business
_________ is used to reduce rater bias.
a. leniency bias training. b. regency-reference training. c. feedback bias training. d. frame-of-reference training.
Business