Total security risk is attributable to firm-specific events, such as strikes, lawsuits, regulatory actions, or the loss of a key account

When consumer demandis sensitive to price changes, _____ occurs

a. inelastic demand b. sales maximization c. elastic demand d. profit maximization

Which of the following is the BEST way for a sales manager to deal with a plateaued salesperson?

A. Encourage the salesperson to find creative solutions to his or her boredom B. Provide opportunities for frequent changes in job duties and responsibilities to increase job variety C. Use bonus plans D. Assign the salesperson to a different sales manager E. Give the salesperson time off to consider his or her options