Which of the following conveys a positive connotation when convincing prospective customers that they will like your product, service, or idea??
A) ?Willingness of a seller to refund money
B) ?Willingness of a seller to offer free trials
C) ?Willingness of a seller to exchange unsatisfactory units
D) ?Willingness of a seller to provide a short, simple guarantee in an attachment
C
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Min's company is implementing a new product approval system that is far more complex and restrictive than the old system. This will not affect Min directly because she is in the marketing department, but it will affect her friend Tyler, who is in the Research and Design department. As a result, Min speaks out against the new system. This is an example of resistance to change due to ______.
Fill in the blank(s) with the appropriate word(s).
____________ a barrier to change that stems from people's risk aversion.
Fill in the blank(s) with the appropriate word(s).