Approval (authorization) limits the initiation of a transaction or performance of an activity to selected individuals

All of the following are guidelines provided by the Marketing Research Association (MRA), EXCEPT:

a. prohibiting clickstream tracking b. posting a privacy policy to explain how data is used. c. prohibiting market researchers from de-anonymizing data d. discontinuing follow-up e-mails if requested by respondents e. removing identifying information from the data file

Identify the correct statement about differentiation

A) It usually implies lower costs for the customers. B) For highly technical products, differentiation is built solely on the basis of perception. C) It is based on obtaining an observable point of difference that customers will value. D) Consumer products are usually differentiated through real difference.