Which of the following is an economic change brought about by globalization enabled by information technology?
A) increase in the frequency of worldwide fads and phenomena
B) development of low-cost computing platforms
C) availability of low-cost communication systems
D) increase in the outsourcing of labor
E) decentralization of organizations
D
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Which of the following statements is true about customer value?
A) The customer value equation is represented by B = V/P, where B = benefits, V = value, and P = price. B) Value can always be increased for a customer by increasing the price of a product or service. C) A company can succeed in a market only if its perceived value is equal to, and not lesser than or greater than, its competitors. D) A company that has high perceived value can charge more than its competitor for the same product.
For products that project a "brand personality," there is an opportunity to create customer value through the delivery of emotional benefits
Indicate whether the statement is true or false