Which of the following statements is true about customer value?
A) The customer value equation is represented by B = V/P, where B = benefits, V = value, and P = price.
B) Value can always be increased for a customer by increasing the price of a product or service.
C) A company can succeed in a market only if its perceived value is equal to, and not lesser than or greater than, its competitors.
D) A company that has high perceived value can charge more than its competitor for the same product.
D
Business
You might also like to view...
What method does the EPA use to calculate the value of a statistical life?
a) Willingness-to-accept approach b) Willingness-to-pay approach c) Social welfare approach d) Social surplus approach
Business
How can netstat help you track the information coming in and out of your computer?
What will be an ideal response?
Business