In ________, a salesperson acts as an advisor who helps current and potential customers find the best solutions to their personal or business needs
A) direct marketing
B) prospecting
C) consultative selling
D) specialty advertising
E) sales promotion
Answer: C
Explanation: Consultative selling refers to an approach in which a salesperson acts as a consultant and advisor to help customers find the best solutions to their personal or business needs.
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The DuPont analysis calculates ROE as the product of
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