Buzz marketing is most useful for products that are unconventional and unique

Which of the following is NOT a reason to pursue a global strategy?

A. Pressure to reduce costs through coordination of purchasing B. Universal needs C. Simplicity and ease of management D. Pressures to reduce costs in manufacturing E. All of the above are valid reasons

A value proposition which has a positive price/quality relationship is considered superior to those of your competitors, if it:

A. is more unique B. is more important C. your product is more value-driven D. provides greater opportunity to communicate to the potential purchaser E. all of the above