______ is leadership.

Fill in the blank(s) with the appropriate word(s).

Answer: The process of directing the behavior of others toward the accomplishment of an objective

Business

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Before moving forward to develop a promotion mix for a brand-new product category, the marketing manager must ___________.

A. Establish goals for the promotion B. Select the promotion mix C. Develop the message D. Prepare the budget E. Establish measures of results

Business

Most multinational corporations (MNCs) are:

A. public enterprises. B. state-owned. C. cooperatives. D. private enterprises.

Business