What is social capital?
What will be an ideal response?
According to Nan Lin, social capital is investment in social relations with the
expectation of returns in a marketplace. One can see social capital at work in one's personal life.
They strengthen their social relationships when they help someone get a job, set a friend up on a
date, or introduce a friend to someone famous. They weaken their social relationships by
continually freeloading, declining requests for help, or failing to spend time with friends.
In one's professional life, they are investing in their social capital when they attend a business
function for the purpose of meeting people and reinforcing relationships. Similarly, one can use
social media to increase their social capital by recommending or endorsing someone on
LinkedIn, liking a picture on Facebook, retweeting a tweet, or commenting on an Instagram
picture.
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The Disney Corporation has marketed its facility in France somewhat differently than its United States facilities in order to appeal to the European consumer. This type of strategy is known as __________ model.
A. Domestic B. International C. Multinational D. Transnational E. Global
What is the key lesson behind Chapter 10's opening scenario on Justine Sacco and her experiences with Twitter?
A) Social media giveth, and social media taketh away. B) Twitter can be an excellent career-building tool. C) Public relations professionals should avoid social media. D) Facebook would have been a smarter choice in this case.