If men and women respond dissimilarly to the marketing efforts for a root beer-flavored malt beverage, they are considered ________ market segments

If one party decides not to close a real estate transaction, the courts will not enforce the agreement under the Statute of Frauds if it is not notarized.

a. not notarized. b. not recorded c. not in writing. d. voidable.

Which of the following concepts is based on a customer-centered philosophy?

A) the product concept B) the marketing concept C) the production concept D) the selling concept E) the distribution concept