Which of the following concepts is based on a customer-centered philosophy?
A) the product concept
B) the marketing concept
C) the production concept
D) the selling concept
E) the distribution concept
B
Business
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A variance is the difference between an actual amount and the budgeted amount
Indicate whether the statement is true or false
Business
McDonald's has often teamed up with Disney to offer products related to current Disney films as part of its meals for children. The best description of this form of alliance would be a(n) ________
A) product alliance B) logistics alliance C) pricing collaboration D) network alliance E) promotional alliance
Business