Competitive advantage is inextricably linked to a firm's human capital

A court has held that a certain contract violates public policy. This contract will be treated the same as a(n):

A. illegal contract. B. private contract. C. adhesive contract. D. contract between a minor and an adult.

Joanna owns a chain of fast-food joints. As the chain became more and more successful, she decided to contribute a share of her profits each year to support cancer research. This is an example of ________

A) corporate community involvement B) environmental marketing C) cause-related marketing D) benefit marketing E) responsible marketing