Joanna owns a chain of fast-food joints. As the chain became more and more successful, she decided to contribute a share of her profits each year to support cancer research. This is an example of ________

A) corporate community involvement
B) environmental marketing
C) cause-related marketing
D) benefit marketing
E) responsible marketing

C

Business

You might also like to view...

Which of the following is true about continuous learning?

A. The advancement of technology has put little pressure on employees to learn about their work systems. B. Employees should continuously learn about their work systems to improve performance. C. Continuous learning may eventually turn out to be a disadvantage because it results in information overload. D. Despite continuous learning, employees do not put into practice what they have learned. E. Continuous learning definitely will result in a job transfer or better job opportunities. B. Employees should continuously learn about their work systems to improve performance

Business

Brenda works at a car repair center. On Tuesday she received a call from a distraught long-time customer, Stefan, who needed his car repaired quickly so he could take his son to college. After carefully listening to Stefan, Brenda made sure to address him by name as they worked out a plan. Which aspect of service quality is Brenda using in her response?

Business