What is the inability to do new things outside of the firm's core competencies called?

a. social rigidity
b. core rigidity
c. strategic rigidity
d. causal rigidity

b

Business

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Because promotional messages are not legally binding contracts in most states, it is usually acceptable to imply offers or promises you cannot deliver

Indicate whether the statement is true or false.

Business

Suppose Canon and Nikon are the only players in the digital camera industry. What can Canon do to acquire marketing intelligence?

What will be an ideal response?

Business