Suppose Canon and Nikon are the only players in the digital camera industry. What can Canon do to acquire marketing intelligence?
What will be an ideal response?
Student answers will vary. Canon can network externally to find out more about its competitor Nikon. It can purchase Nikon's products, attend open houses and trade shows, read reports published by the rival firm, attend stockholders' meetings, talk to employees, collect competitors' ads, consult with suppliers, and look up news stories about Nikon.
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Transportation cost depends on the prices offered by different carriers and the extent to which the shipper uses inexpensive and slow, or expensive and fast, means of transportation
Indicate whether the statement is true or false.
Cheaper modes of transport typically have
A) shorter lead times and smaller minimum shipment quantities. B) shorter lead times and larger minimum shipment quantities. C) longer lead times and smaller minimum shipment quantities. D) longer lead times and larger minimum shipment quantities.