Beth tested the persuasiveness of two persuasive messages aimed at discourage people from checking their phones will driving and found that the message that had graphic pictures of crash scenes was more persuasive than the message that had a close up of a phone. Beth wants to apply these findings to another campaign she is working on about binge drinking.
a. This is a good idea because graphic pictures have shown to be persuasive.
b. Beth should find graphic pictures of someone passed out and sick from drinking too much.
c. Beth needs to be careful because graphic images might have different effects in a different context.
d. this is not the best idea because it would be difficult to find graphic images of binge drinking
c. Beth needs to be careful because graphic images might have different effects in a different context.
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Dissonance in communication is best defined as:
A. Words that do not sound "right" B. Mental conflict because of unmet expectations of beliefs, attitudes, and behaviors. C. Internal balance as a result of met expectations D. The result of effective persuasion
Answer the following statement(s) true (T) or false (F)
1. A presentation on effective means of buying and selling illegal drugs is allowed by the First Amendment, but would be regarded as an unethical topic in a classroom. 2. It is possible to deliver a highly effective presentation that is also highly unethical.