Which is TRUE of priority of liens?
A. Tax liens take priority over prior liens for special assessments.
B. Tax liens take priority over prior trust deeds.
C. Judgment liens take priority over prior mechanics' liens.
D. None of these is true.
Answer: B. Tax liens take priority over prior trust deeds.
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To construct a quality leverage point, the creative builds a pathway that connects a:
A) product attribute to the product benefit B) product attribute to the potential buyer's value system C) product benefit to the potential buyer's value system D) personal value to the potential buyer's value system
Which of the following is true of market segmentation?
A. An important market segment in a foreign country always has a parallel in a firm's home country. B. Markets can be segmented only on the basis of geography and demography. C. The structure of market segments is quite similar across various countries. D. Since market segments are similar across various countries, firms can pursue a global marketing strategy without varying the marketing mix. E. For a segment to transcend national borders, consumers in that segment must have some compelling similarities along important dimensions.