Which of the following statements about advertising is true?
A) Advertising is personal communication from an identified sponsor using the mass media.
B) Consumers perceive advertising as always having a high level of credibility.
C) Advertising can be used to suggest how to compare competing brands.
D) The effect of advertising is more easily measured than the effect of sales promotions.
E) Advertising always relies on factual information.
C
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__________ - with these rights a shareholder receives a preference over all other purchasers to subscribe to or purchase a prorated share of a new issue of stock. The shareholder can purchase a percentage of the new shares that is equal to his current percentage of ownership in the corporation. Must be provided for in articles of incorporation.
Fill in the blank(s) with the appropriate word(s).
Which of the following is NOT one of the questions that development of a competitive strategy should raise?
A) Should we compete on the basis of lower cost? B) Should we compete head-to-head with major competitors? C) Should we differentiate our products or services on some basis other than cost? D) Should we compete by garnering political support of influential leaders? E) Should we compete in a niche market that we can satisfy which is superior to that of the competition?