Which of the following is NOT one of the questions that development of a competitive strategy should raise?
A) Should we compete on the basis of lower cost?
B) Should we compete head-to-head with major competitors?
C) Should we differentiate our products or services on some basis other than cost?
D) Should we compete by garnering political support of influential leaders?
E) Should we compete in a niche market that we can satisfy which is superior to that of the competition?
D
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The marketing of services differs from product marketing because services are:
a. not profitable by themselves for more firms b. indivisible, distinct, customized, and rationalized c. reliable, assured, empathetic and able to be made tangible d. intangible, inseparable, variable, and perishable e. empowered, use technology, reduce service gas and provide incentives and support
For a company emerging from bankruptcy, how are liabilities (other than deferred income taxes) reported?
A. At their historical value. B. At zero because of fresh start accounting. C. At the present value of the future cash flows. D. At the negotiated value less all professional fees incurred in the reorganization.