The marketing of services differs from product marketing because services are:
a. not profitable by themselves for more firms
b. indivisible, distinct, customized, and rationalized
c. reliable, assured, empathetic and able to be made tangible
d. intangible, inseparable, variable, and perishable
e. empowered, use technology, reduce service gas and provide incentives and support
Answer: d. intangible, inseparable, variable, and perishable
You might also like to view...
________'s Commercial Court, established in 1895, is the most popular neutral forum for resolving commercial litigation
A) London B) New York C) Madrid D) Munich
Write the objective function for this problem
Due to increased sales, a company is considering building three new distribution centers (DCs) to serve four regional sales areas. The annual cost to operate DC 1 is $500 (in thousands of dollars). The cost to operate DC 2 is $600 (in thousands of dollars.). The cost to operate DC 3 is $525 (in thousands of dollars). Assume that the variable cost of operating at each location is the same, and therefore not a consideration in making the location decision. The table below shows the cost ($ per item) for shipping from each DC to each region. Region DC A B C D 1 1 3 3 2 2 2 4 1 3 3 3 2 2 3 The demand for region A is 70,000 units; for region B, 100,000 units; for region C, 50,000 units; and for region D, 80,000 units. Assume that the minimum capacity for the distribution center will be 500,000 units.