A retailer has no intention of selling the advertised item in _____
a. bait-and-switch advertising
b. item price removal
c. price discrimination
d. unit pricing
a
Business
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A furniture company that makes its marketing program elements uniform, targeting entire regions with similar products, is demonstrating ________
A) product diversification B) customization C) standardization D) adaptation
Business
Which of the following most likely complicates international performance appraisals?
A) overproduction B) distance from the headquarters C) lack of general consensus among managers with regard to reward systems D) cost of doing business abroad
Business