Smithy Writing Implements has launched a range of markers with gel inks that show up brightly on dark surfaces. The pens have special writing tips and specially designed caps to prevent the ink from drying. The ad campaign for the pens, however, focuses only on their capability to write on dark surfaces as this feature is not offered by any of their competitors. In the given scenario, this feature is an example of ___.
a. Unique selling proposition
b. A consumer stimulant
c. An advertising specialty
d. Product parity
Ans: a. Unique selling proposition
Business
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The extent to which performance on a measure is related to what the measure is designed to assess is called:
A. reliability. B. validity. C. generalizability. D. utility.
Business
For the purpose of community events, "community" is defined as groups of people in the same geographic area or with a common interest in a specific cause
Indicate whether the statement is true or false
Business