Which of the following statements is true about the Ultramares Doctrine?

A) It protects accountants against lawsuits from their clients.
B) It holds accountants liable only to those in a privity-of-contract relationship with the accountant.
C) It holds accountants liable to a limited class of intended users of the information.
D) It is followed by all the states of the United States.

B

Business

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The aim of ________ is to make an advertisement so useful or entertaining that people want to watch it

A) branded entertainment B) advertainment C) viral marketing D) buzz marketing E) word-of-mouth advertising

Business

Which of the following refers to a collaborative venture which results in a new legal entity?

A) non-equity-based strategic alliances B) sole proprietorships C) equity-based joint ventures D) not-for-profit organizations

Business